If you are a business student, you have no doubt been assigned a marketing plan. You need to know how to develop a marketing plan if you want to be able to sell products or services. A sample marketing plan might involve examining a particular product in a certain market, either to announce the pending release of a product, a product that is being released to a test market, or something that has already been released but is being introduced to a larger market. A marketing plan is used to identify and analyze the different potential factors – on both a macro and micro scale – that determine whether the product will succeed or fail.
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Ultimately, writing a marketing plan is important if you are a company that is launching a product or service and needs to make informed decisions about how to announce it, where to sell the product, and how to promote the product/service once it has entered the market.
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