Bauman’s Lawn sprinkling is one of the successful lawn irrigation companies having more than twenty years’ experience in the irrigation industry. The company has been famous for providing the best services in Holland. The company installs systems of high quality and enables the provision of continued services following the initial installation. Since the foundation of the company, the continued contracts with various companies have contributed significantly to the development of the sprinkling industry. This has become possible due to certified irrigation contracts and the company’s ability to handle all the orders from stipulated contracts from a minor failure to the greatest system overhaul. The company instills irrigation systems in Holland including private homes, commercial and construction projects. Bauman’s Lawn Sprinkling also installs procedural landscape lightning. The progress of the company bases on the quality that corresponds to the company’s experience that the community can rely on. In this way, the aim of the company is to improve the look and the security of the Hollanders’ homes with exterior lightning. The company has also managed to establish a customer-oriented department to return potential customers calls promptly and minimize inconveniences of every consumer within the society (Green, 2010). Bauman’s Lawn Sprinkling Company provides Holland with reliable and professional lawn services. The company seeks to meet all the requirements of its potential customers.
Bauman’s Lawn Sprinkling Company`s Strategy
Since 2003, Lawn Sprinkling has applied the “plan to win” strategy. This plan is still central for the company so that it had to have 32 months of positive sales for a period of 25 years. To understand the strategy of Lawn Sprinkling, it is important to understand the main principle of the “plan to win” strategy. This plan includes the company’s five “P’s”, which are promotion, price, product, place and people. The five P’s are the company’s method of improving its operation including addressing the clients’ needs, renovating old shops, creating the right mood for clients, designing appropriate pricing strategy, among others. Along with that, Lawn Sprinkling uses a strategy of product in the same market (Daymon & Holloway 2011). The strategic priorities of the company include the following: ensuring stable growth, impeccable customer service, maintaining the status of effective and quality products, training of staff at all levels, and the organization of networking between its units in different countries.
Lawn sprinkling industry in Holland is an the extremely significant segment of the country’s economy as it provides the valuable sprinkling related commerce.
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The industry is composed of the following vital sectors:
- Producer. Bowman Lawn sprinkling company is one of the most prominent service providers in Holland as the country is interested in all the segments of the Lawn sprinkling.
- Processing. The company takes the important responsibility for processing the major products within Holland. The company installs systems of high quality and offers timely service, as well as enables the provision of continued services following the initial installation. In addition, Lawn sprinkling installs procedural landscape lightning.
- Marketing. Due to the recent changes in the marketing segment following the freedom of competition, the company has managed to device strategic ways to counter and maintain the standards of service delivery to its potential consumers (Jyothi, Babu & Krishna 2008). The company has a full service department providing the best and most efficient sprinklers that everyone can order either for business or for home.
The system monitoring has variances and is predetermined by the specified equipment (Walters & Rainbird 2007). Therefore, some of the systems are fully automated while others require the users’ participation to ensure effective operation. In regard to system installation, the outdoor sprinklers are designed in a way to be a deterrent against homeless people (McKenzie-Mohr 2012).
- Make associations with general management and potential customers.
- Implement a campaign within the neighborhood, with the main focus on gain in sales by means of flyers’ distribution, neighborhood daily paper promotions, and verbal advertisements.
- Develop online community by designing a web-site with the main information and contact data of the Lawn Sprinkling available through online registration.
The key strategy of the company aims to satisfy the needs of consumers eliminating three significant barriers: poor production efficiency, losses, and deviations from the standard and flexibility. To continually reduce costs and improve quality of production, Lawn Sprinkling should consistently adhere to a number of standards that structure the premise of the concept of harmonious production. Lawn Sprinkling encourages involvement of all employees in the process of production. In fact, innovations spread rapidly across the enterprise, and continuous improvement is a part of a corporate culture. The technology provides slim manufacturing quality control at every stage of the process. However, from time to time, specialists have the privilege to stop the conveyor. They are governed by strict regulations. The basic objective of every employee within the company is to provide a single standard of work and service techniques to minimize damage and other faults in the equipment. Ideally, any defect must be removed before the product enters the next stage of processing.
Company’s Marketing Approach
One of the main keys to successes is the company`s trade policy. The main product in the Lawn Sprinkling is segmented by different principles: for example, it is divided according to the position on the price list. However, the price list is different in various countries as Lawn Sprinkling tries to be closer to its consumers (Cateora & Graham 2007). Distribution channels can be characterized by the number of constituent layers. Lawn Sprinkling uses a single-level channel of distribution, which means that the company sells its good to an intermediary first.
Company’s Human Resource Management (HRM) Approach
Lawn Sprinkling employs people of three categories that include franchise owners, corporate staff and garden workers. Before the company employs these people, the potential employees must pass the following three levels: interview, training and education for legibility. The company has a special training program that teaches the new recruits. Training starts by orientation to the company. The new recruits must know the stations of the company. They are also trained on the dress code and the ways to behave themselves; they are taught skills for performing the job, standards of operating and how to work in a team (French 2011). The Human Resource department also educates the new recruits who are mostly the youth. The consumer should be always sure that entering the Lawn Sprinkling office, he or she will see polite and smiling people. This is the main rule that the company emphasizes in its HRM strategy. The company Lawn Sprinkling has pays special attention to its franchising policy. It ensures that it sells the franchising license to proactive and experienced entrepreneurs with a good reputation. Corporation specifically prepares them to the active promotion of the trade mark on the ground.
Reasons for Success
During the time the Bowman Lawn sprinkling company has been operating in the market, is has managed to pioneer the industry taking tremendous pride in its reputation of the leader. The longstanding success is the result of the company’s dedication to provision of high quality systems that has the capability of bearing the test of time (McKenzie-Mohr 2012). Due to the demanding standards of the company, it has managed to sign some vital contracts and contribute to setting the environment of the country. The company is ready to meet the needs of the Holland society in terms of supply, design, and installation of the irrigation systems. The system the company offers is installed by professional technicians with the application of the latest technologies in the sphere.
Being one of the most successful Lawn Sprinkling companies in Holland, it does its best to provide its customers with the ability to access the quality services and products. However, the company does not use much Eco materials. The ability to handle customers’ needs through certified irrigation contracts has enabled the provision and installation of systems that are crucial for the company. Thus, the company should feature the Eco-sprinkling systems during installations. They accumulate 30% less of water and comprise one of the most water efficient and weather-controlled sprinklers globally (Green 2010). The company has a full service department in assisting with the maintenance of the best and most efficient sprinklers the customers can access for business or homes. Therefore, they can implement the usage of these materials for at least 90 %.
The company has been famous for offering the best services in Holland. This success is based on the certified irrigation contracts concept, with the ability to handle all the stipulated orders from minor failures to the whole system overhaul. The progress of the Bauman’s Lawn Sprinkling Company is based on the company’s experience that is reflected on the quality of the services and products they provide, with an intention to improve the security setting of Hollander’s homes (Green 2010).
However, the company has also managed to establish a customer service department to reply to potential customers’ calls promptly and minimize inconveniences of every consumer within the society (Green 2010). It will help to provide Hollanders with reliable and professional lawn services.
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The main advantage of the system comprises the oscillating sprinkler watering lawn products that manage to spray with a fixed setting generally referred to as a spray head. Initially, they are not designed to function with pressures above the specified 30 lbf/in² as a result of the misting associated problems that can develop. The sprinkler products are driven through gear drive, ball drive or the mechanism that is designed to rotate in a partial or full circle (McKenzie-Mohr 2012). The majority of the Lawn’s irrigation sprinklers produced by the company are buried underground along with the plumbing that supports them above the ground. The Bauman’s Lawn sprinklers are designed for the underground functioning through the basic electronic process, with a hydraulic technology. The majority of the sprinklers have perform normally through hydraulic and electrical technology grouped together in specified zones that are collectively turned off and on through actuation of solenoid valve (McKenzie-Mohr 2012).
The systems are elaborated to be professional installed in the ground attached to the plumbing systems of the resident’s respective homes. Through demographic profiling within the country, lawn sprinkling should base on some permanently installed systems in order to operate on automated basis. For practical reasons, the installation is achieved through retractable heads. The great innovation will be the implementation of programming for sprinkler’s operation at a specified time, with strategized schedules (McKenzie-Mohr 2012).
The lawn sprinklers are presented in a variety of respective sizes, complexity, and cost. Through marketing, the company has managed to examine the relativity in regard to the employment status and home ownership of the Hollanders. The demographic trend of the residential setting has enabled the description of the Holland population change in respect with services and products utilization over time. This fact has assisted in distribution and trends development in terms of lawn sprinkling taking into consideration Holland demographic variables (Kotler & Armstrong 2012). Through strategized marketing, the combination of variables assists in the provision of consumption information concerning the smaller sprinklers that are available for homes and garden stores at a relatively lower cost. Thus, following this approach will guarantee the sustainability for the company.
The majority of the Lawn’s irrigation sprinklers produced by the company is buried underground along with the plumbing that supports it above the ground. The Bauman’s Lawn sprinklers are designed for the underground functioning through the basic electronic process equipped with a hydraulic technology (Zeithaml, Bitner, & Gremler, 2006). The majority of the sprinklers normally operate through hydraulic and electrical technology grouped together in specified zones that are collectively turned off and on through actuation of the solenoid valve. It is obvious that the quality of the products and services influences the positive acceptability of the brand by the customers.
Along with that, the company has also managed to establish a customer service department to address the potential customers’ needs timely and make the partnership as comfortable as possible (Green 2010). Bauman’s Lawn Sprinkling Company provides Holland with reliable, professional lawn services. The company seeks to provide its clients with the following benefits:
Professionalism. It would be helpful if the potential target audience representatives are accustomed to make interactions with the professional company service providers.
Reliability. Due to the competitors less reliable services, the customers are always uncertain about the relative availability of the services. The company should ensure that the consumers in Holland can access their services whenever the need arises.
Quality work. When the Hollanders pay for the respective services, they expect to be impressed with the services and products they get. Bowman Lawn Sprinkling Company should ensure that the potential consumers are satisfied with the result of their work.
The Bauman’s Lawn sprinkling company operating within the irrigation industry in Holland has managed to become one of the prosperous companies that meet the expectations of their customers to the full. Due to their competent employees and high quality products, they address the potential customers’ requirements promptly. The company employs specialists with combined experience in the sprinkling industry to help customers get every service and products they acquire. The progress of the Bauman’s Lawn Sprinkling Company is based on the high quality services and products they provide their customers with.
After analyzing Bowman Lawn Sprinkling, the following recommendations can be offered:
- The company should base its operation on a strong experimental knowledge of the industry
- The company should have a solid foundation that will be able to reflect the high aspirations of the population of Holland.
- It should manage to establish its general operations within the market, with resistant economic downturns, since the majority of the potential customers consider the services as a relative necessity. The company also should strive to employ competent employees only to meet the needs of their clients.
- The company should pay special attention to developing a customer-oriented department, with the aim of replying to potential customers’ calls promptly and minimize inconveniences connected with product and service delivery.
- The company must instill vital irrigation systems in Holland residential homes, commercial and construction projects.
- The company should feature the Eco-sprinkling systems in the process of installation that accumulate 30% less of water with the aim of offering one of the most water efficient and weather controlled sprinklers globally.
In addition, some improvements of the company’s corporate culture should be considered:
- Take into consideration the rules and laws of each country to deal openly and honestly in order to become a worthy corporate company of the world.
- Respect the culture and traditions of all nations and assist the society in economic and social development.
- Expend some efforts to manufacturing environmentally friendly and safe products, as well as improve the quality of life throughout the world.
- Develop advanced technologies and offer products and services of the highest quality.
- Develop a corporate culture that encourages personal and collective creativity, as well as promotes respect and mutual trust between the rank and file employees and management.
- Collaborate with business partners in research and development, with a view to sustainable long-term growth and mutual benefits; be open to new contacts and collaborations.
In addition, it is worth mentioning that the company has rather poor promotion management. Promotion is the most important part in the marketing mix because it introduces the product to the customers.
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The following suggestion will improve the promotion management:
- Media: The Internet is the most powerful media of this era, and advertisement through social networks such as Facebook, Twitter, YouTube, etc. can greatly contribute to the company’s success.
- Mail Drop: Mail drops are effective and affordable, and can attract new customers and boost sales. Due to the mail drop, the number of customers can be significantly increased.
- Flyers: Flyers can be used to achieve awareness in a community.
- VIP card: In order to create benefits for loyal customers, a loyalty promotion can become an important implementation.